by Miche Genest
In this small territory, it’s sometimes surprising how much we don’t know about what’s going on. A case in point: farmers and food businesses. There are 145 farms in the Yukon, but many of the territory’s chefs, caterers, retailers and distributors aren’t tuned in to who the farmers are or what they’re growing. The same is true of the farmers — they know those chefs, caterers and retailers are out there, but they don’t know who’s interested in local food or what products they’re after.
All this not-knowing leads to lost opportunity — the opportunity to feature Yukon foods on local menus, in retail outlets and farmers’ markets, and on our tables, and to build lasting relationships that benefit everyone in the local food chain, including we who want to eat more of that food.
Over the past several years Yukon farmers and food businesses have started to find each other, with great results, but there’s more work to be done. The good news is the Yukon Agricultural Association (YAA) and the Tourism Industry Association of the Yukon (TIAY) are on it. For the second year running, the two organizations co-hosted the Meet Your Maker event, held this year on Monday January 14 at the Gold Rush Inn in Whitehorse, bringing farmers and food businesses together.
Imagine the scene: Yukon farmers, producers, chefs, caterers, restaurateurs, distributors and a Who’s Who of agriculture and food sector representatives, including Minister of Tourism Jeanie Dendys and Minister of Energy, Mines and Resources Ranj Pillai, all in one big room, cooking, eating, talking, making new friends and business connections, sharing recipes, tips, and growing techniques.
“Farmers and producers were thrilled with Monday’s Meet Your Maker event,” said Jennifer Hall, executive director at YAA. Hall noted there were 100 attendees, evenly split between farmer/producers and buyers, including two large food distributors and a representative from a company that supplies groceries for mining camps in the Yukon.
There were product samples and tasters at each of the 20 booths in the room, as well as two cooking demonstration stations where local chefs transformed home-grown products into dishes such as hollandaise sauce, ceviche, gravlax, cranberry fudge and mini, coffee-spiced burgers. Chef Robert Brouillette of the Gold Panner restaurant and his team produced a selection of appetizers made with products from eight local suppliers, proving that not only is local food abundant, it is delicious.
This year’s event was fifty percent bigger than last year’s, and the number of buyers more than tripled. Next year, look out, said Jennifer Hall: “Several farmers/producers said that they wanted a booth next year so we will have to get a bigger room!”
To learn more about Meet Your Maker, or for ideas on how to participate in agri-culinary events such as the Yukon Culinary Festival, contact the Yukon Agricultural Association or the Tourism Industry Association of the Yukon.